Start with why
Building a Strong brand
Before you begin tackling any marketing activities, we strongly recommend going through a brand workshop with The Design Grove. Whether you go on to use our services after that or you go it alone, the workshop will point you in the right direction and leave you with greater clarity and focus.
What is Branding?
People often get confused by the terms brand and branding. Your brand is about you, your essence, and the perception you want to create in the mind of your customers.
Branding is the colours, symbols, tone of voice, words, fonts and materials that you use to communicate that essence.
In a half day zoom or a full day 1-2-1, we delve into who you are, what you offer and what value it adds to your customers. We profile your target audience and your competitors and we write it all up for you in a brand report that you can refer to time and time again.
We start with a SWOT analysis. Focusing on your businesses strengths, weaknesses, opportunities and threats.
We move on to SWOT your competitors, evaluating their marketing, what they do well and where you could do better.
We look into what drives you as a business. Understanding your ‘why’ and the value that you bring to your customers.
We take a look at your features, what you do that sets you apart from anyone else. How you add value to your customers lives.
We profile your target audience. Discuss their challenges, their biggest fears, their desires and their objections.
Some clients we’ve helped
“There is no one better suited to help businesses get their marketing, web and social in order. Gillian facilitated and coordinated a branding workshop for us which gave us the direction we needed to move forward.”
“Gillian really helped us unlock the true potential of our brand. She understood our needs and the demands of the market. Through workshops and bringing ideas to fruition, she’s both knowledgable and a pleasure to work with. I wouldn’t hesitate to recommend her.”
Do you want to gain greater clarity over your businesses strengths? Come away with a clear plan of action and renewed focus?
MORE of our SERVICES
Take a look at some of our other services