THE BLOG
We like to share tips and tools for business owners to make guided choices about their marketing. If there is anything you would like to see here, please get in touch and let us know!
Advertising your business
It can be off putting thinking about advertising options when you maybe don’t have the budget to...
What is coaching?
Coaching is a style of leadership that is characterised by working together and in partnership...
How to be a more inclusive leader
Do you find your team looking to you for the answers, rather than looking to you for agreement or...
The benefits of outsourcing?
Many businesses face wide ranging challenges but don’t always have the internal resources to deal...
The Customer Experience
You and your business put a huge amount of effort, time (and money) into winning new business....
How ‘NOT’ to do an expo
Looking back over the many events and exhibitions I have organised over the years I can honestly...
What to look for in an exhibition contractor
Having worked alongside multiple stand contractors over the years, I know a good one when I see...
Don’t let a good crisis go to waste
We talk about change being really difficult, employees just won’t bend, they won’t adapt, they...
How to use LinkedIn
LinkedIn is a powerful online networking tool with about 562 million users. Using it to promote...
Inspired to Aspire with The Salford Foundation
I first heard about the Salford Foundation through a networking contact. We were discussing the...
Having a business (baby)
Having your own business is a lot like having a baby. Ive just found myself pondering the...
Engaging a remote workforce
According to Global Workplace Analysis, the number of non self-employed people working from home...
How to engage your employees
Some companies struggle with the concept of internal communication, some will give it a cursory...
The Change Curve
The Change Curve is a concept developed by Elisabeth Kubler-Ross who maps out the emotional stages...
10 marketing tips for small business owners
If you're a small business owner, you tend to turn your hand at everything and anything, you're a...
Reception design ideas
Your reception area is a valuable area of your office space that has the power to create the...
Ikigai – Part Two
So a while ago I wrote a post about a book I was reading; The concept of ikigai. The second part...
The Power of Employee Voice
Do you want to improve communication and employee engagement? The time for change is now,...
Why websites are so important?
I set out writing this blog to challenge the ideology that a website should be the centre of your...
The Power of Values
Are you sitting in an organisation wondering what it’s values are?Do you know what is expected of...
Marketing A-Z
Lockdown 2020 provided us with a unique opportunity to write a book! So we downloaded everything we know about marketing into 26 A-Z chapters. Packed full of insights, tips and tools for building a marketing plan for your business.
