The Blog
What is the RACE digital marketing framework?
In this blog we are going to go through the RACE digital marketing framework in more depth and discuss how to use it. I am so glad that people come up with these fancy frameworks to make marketing our businesses easier to do. Let’s imagine our prospective...
How to launch a new product
As with anything, to launch a product you need a plan. A good framework to go by is one defined by the acronym - SOSTAC, which this blog aims to summarise below. S. Situational Awareness - where are you now? You can do a SWOT analysis on your new...
What is Content Marketing?
If you're not a 'marketer' the term 'content marketing' might not mean all that much to you. People throw this term around quite a lot so what is content marketing and why is it important? First let's differentiate between 'content' and 'copy' - both are essentially...
The Pro’s and Con’s of Direct Mail versus Email Marketing
In this blog we look at the pro's and con's of email marketing versus direct mail as part of your ongoing customer communication and marketing strategy and we will take a look at some things to be aware of if you start using one or both of these tactics. What is...
How to improve your website
How to improve your website and make it your own Creating a website can be a very daunting task for many business owners, the thought of writing all that content, and making it resonate with an audience, is just one step too far for some people. This blog will...
10 Marketing Commandments
Learn about the 10 marketing commandments, marketing tips by Philip Kotler, interpreted in true Design Grove style. The 10 Marketing Commandments - Number 1 Treat your customers with love and your competitors with respect. Why? What’s in it for you? It helps to...
What is a good marketing plan?
I was recently invited by The Greater Manchester Chamber of Commerce to take part in a panel of guest speakers on The Logros Show, hosted by Lee Dinsdale. Alongside Ian Nicklin of In Business Ninjas, Sue Ollerhead of the Oxford Professional Education Group, we were...
How to build a brand
At one stage or another, all businesses will find themselves lost. Thats ok, it's probably because you've hit a good spell and you've been so busy working in your business that you havent had time to work on it! But hitting a difficult spell, like we all do from time...
Why is communication so important
Business leaders will tell you that communication is one of the biggest problems within their organisation, but why is communication so important and what can organisations do to improve it? Communication is so important because it makes people feel reassured Everyone...
What is User Experience?
There is a lot of hype around user experience or UX at the moment. It is a role that has become more prominent within organisations these days because they know that it is the key to providing customers with an experience that makes the difference between them buying...
How to be a better boss
If you have googled 'how to be a better boss' and come across my article, then firstly I applaud you for taking the initiative and asking the question, because guess what, it means you actually care and you're heading in the right direction. These little snippets are...
How to help your business stand out
To help your business stand out from the rest of the world, you need to think about your branding. Words synonymous with this word are: MarkingStampingLabellingNamingClassifyingDescribingCategorising Branding is your ‘markings’ – your logo, your digital assets, the...