Ikigai – Part Two
Published on 24 Oct, 2019
Ikigai – Part Two

So a while ago I wrote a post about a book I was reading; The concept of ikigai.

The second part of the book talks further about finding ‘flow’ which is what helps us to connect to our ikigai. They say that finding ‘flow’ is the key to identifying what you love to do. If you think back to the last time you were so engrossed in what you were doing that the day just flew by? And not because you were just manically busy, but you were absolutely and totally absorbed by what you were doing? What was that? It was probably your ikigai.

Today’s society makes it difficult for us to find our flow, or get into a rhythm of any kind because we have constant distraction. Phones ringing, texts buzzing, emails pinging and now even your wrist buzzes if you dare to leave your phone out of sight!

How are you supposed to concentrate with all that going on? Many writers would call a lack of flow, ‘writers block’, they are just not able to get their head in the game. Zoning out distraction seems to be the key to getting focused and finding your flow.

So how do you do it?

1. Make sure what you’re doing is challenging enough.

If it’s easy we get bored, if its difficult we put it on the too hard pile. Finding the thing that’s just right for us on an intellectual level and you’ll not be able to stop. For example a good book. If it’s too tricky to understand, it’s a pick up, put down, but if it’s just on our level, you’ll read the whole thing in one go.

2. Set clear objectives.

Without objectives in your day, it’s like heading out to sea with no map. Having a ‘to do list’ helps to clear your mind and stops you being overwhelmed by how much you have to do. It gives you a clear picture of what you are trying to achieve and it feels great to tick stuff off the list.

3. Concentrate on one thing at once.

With so many distractions, this is probably the hardest to achieve. We think multitasking is good but are we giving our best to all tasks? We’re certainly not going to find flow that way. So for example; give yourself set times of day to respond to emails. Morning and afternoon. An email can take you on a whole other tangent if you respond to them as they come in. So don’t. Find a space to stop yourself getting distracted.

Turn OFF your phone when you need to concentrate. Give it a try this week and see what you accomplish.

So how is this concept relevant to you and your business?

Finding your business’s ikigai is not unlike understanding your mission, vision and values.

How many employees know why they get up to work every day? Or why their business even exists, in a sense that is beyond just ‘making money’?

How can leaders expect employees to stay motivated and work hard for them without an ikigai to buy into? The best leaders articulate their vision clearly and frequently, to reinforce and remind people why they choose to follow them.

Clearly define your business’s mission, vision and values and communicate them to your employees; in return you will have a workforce who know what they should be doing and will work hard to achieve your goals. Who wouldn’t want that?

10 Marketing Commandments

Marketing Commandment Number 1. Treat your customers with love and your competitors with respect.  Why? What’s in it for you? It helps to create brand loyalty, making them much more likely to be repeat  buyers.They’ll be more likely to share positive reviews...

What is a good marketing plan?

I was recently invited by The Greater Manchester Chamber of Commerce to take part in a panel of guest speakers on The Logros Show, hosted by Lee Dinsdale. Alongside Ian Nicklin of In Business Ninjas, Sue Ollerhead of the Oxford Professional Education Group, we...

How to build a brand

At one stage or another, all businesses will find themselves lost. Thats ok, it's probably because you've hit a good spell and you've been so busy working in your business that you havent had time to work on it! But hitting a difficult spell, like we all do from time...

Why communication is so important

It makes people feel reassured Everyone in the world is worried about job security, it’s looming over all our heads. Leaders are losing sleep over making redundancies and keeping their businesses afloat and employees just want their lives to carry on as they did...

What is User Experience?

There is a lot of hype around user experience or UX at the moment. It is a role that has become more prominent within organisations these days because they know that it is the key to providing customers with an experience that makes the difference between them buying...

How to be a better boss

If you have googled 'how to be a better boss' and come across my article, then firstly I applaud you for taking the initiative and asking the question, because guess what, it means you actually care and you're heading in the right direction. These little snippets are...

How to stand out from the crowd

To help your business stand out from the rest of the world, you need to think about your branding. Words synonymous with this word are: MarkingStampingLabellingNamingClassifyingDescribingCategorising Branding is your ‘markings’ – your logo, your digital assets, the...

Employee engagement = marketing

There are multiple ways a business can focus its marketing strategy. For example, a product or service focused business will give all it has to developing the best products or services that it possibly can. The difficulty here is that there may be no demand for them....

Advertising your business

It can be off putting thinking about advertising options when you maybe don’t have the budget to invest very much into it, but done right, advertising is the quickest way to get in front of your prospects. There are so many options when it comes to advertising, it...

What is coaching?

Coaching is a style of leadership that is characterised by working together and in partnership rather than dictating. It is thought to induce a higher level of creativity and improves motivation amongst employees. If coaching is a management style that you are...

You may also like