THE BLOG
We like to share tips and tools for business owners to make guided choices about their marketing. If there is anything you would like to see here, please get in touch and let us know!
10 Marketing Commandments
Marketing Commandment Number 1. Treat your customers with love and your competitors with...
What is a good marketing plan?
I was recently invited by The Greater Manchester Chamber of Commerce to take part in a panel of...
How to build a brand
At one stage or another, all businesses will find themselves lost. Thats ok, it's probably because...
Why communication is so important
It makes people feel reassured Everyone in the world is worried about job security, it’s looming...
What is User Experience?
There is a lot of hype around user experience or UX at the moment. It is a role that has become...
How to be a better boss
If you have googled 'how to be a better boss' and come across my article, then firstly I applaud...
How to stand out from the crowd
To help your business stand out from the rest of the world, you need to think about your branding....
Employee engagement = marketing
There are multiple ways a business can focus its marketing strategy. For example, a product or...
Advertising your business
It can be off putting thinking about advertising options when you maybe don’t have the budget to...
What is coaching?
Coaching is a style of leadership that is characterised by working together and in partnership...
How to be a more inclusive leader
Do you find your team looking to you for the answers, rather than looking to you for agreement or...
The benefits of outsourcing?
Many businesses face wide ranging challenges but don’t always have the internal resources to deal...
The Customer Experience
You and your business put a huge amount of effort, time (and money) into winning new business....
How ‘NOT’ to do an expo
Looking back over the many events and exhibitions I have organised over the years I can honestly...
What to look for in an exhibition contractor
Having worked alongside multiple stand contractors over the years, I know a good one when I see...
Don’t let a good crisis go to waste
We talk about change being really difficult, employees just won’t bend, they won’t adapt, they...
How to use LinkedIn
LinkedIn is a powerful online networking tool with about 562 million users. Using it to promote...
Inspired to Aspire with The Salford Foundation
I first heard about the Salford Foundation through a networking contact. We were discussing the...
Having a business (baby)
Having your own business is a lot like having a baby. Ive just found myself pondering the...
Engaging a remote workforce
According to Global Workplace Analysis, the number of non self-employed people working from home...
Marketing A-Z
Lockdown 2020 provided us with a unique opportunity to write a book! So we downloaded everything we know about marketing into 26 A-Z chapters. Packed full of insights, tips and tools for building a marketing plan for your business.
