The Blog
How to use LinkedIn
As a business owner or sales person, social media is just a place you’ve got to be these days isn’t it? It’s the modern day ‘word-of-mouth’ marketing or networking online, however you want to think about it, social media marketing has got to have a place in your...
Wix or WordPress for Web Design
As a start up business, there are few things more important to master than your website, but where should you begin? With so many content management systems available, various price points, various levels of complexity, it is a bit of a minefield, which is why this...
What you need to know about marketing – The A-to-Z guide
Scattered throughout my blog you will find lots of useful articles relating to what you need to know about marketing your business. In THIS blog, I have decided to provide easy access and a logical way to read them! Follow the hyperlinks to success! With a marketing...
Marketing Planning Framework – A Comprehensive Guide
Why you need a marketing plan Starting your business, whatever that may be, usually lands you in a whole world of pain about some area of business that you have no idea about. Whether it's finance, sales, HR or marketing, you have a lot to learn. Marketing is such a...
How to use LinkedIn to build your brand
Social media should be an integral part of your marketing plan and so it is important to learn how to use LinkedIn to build your brand. In this blog we will discuss what LinkedIn is and how to leverage the key features of the platform to grow and engage your target...
How to choose a photographer for your marketing project
When you're working on marketing projects, graphics, imagery and illustrations can make a huge difference. You need to know how to choose a photographer, what to look for and how to evaluate your choices. Stop relying on stock imagery killer imagery can take your...
How to use Instagram for your business.
Instagram is a big deal. It’s huge. There is so much to do, where do you start!! This blog will explain how to use instagram, the basic set up and what to post. Is Instagram right for your business? Before you learn how to use Instagram, you need to have a think about...
A quick guide to Google Analytics
Google Analytics used to scare the living day lights out of me, I won’t lie. For new business owners, picking up a website is quick and easy, but figuring out the fundamentals of Google, Search Engine Marketing and Google Analytics is a whole other ball game. ...
What is search engine marketing?
Search engines, they’re like a completely different planet. We can’t blame you for not really getting it, it’s a world of “bots” and “algorithms” and words that are fairly new to new business owners and to people who don’t do marketing. So let’s figure out what you...
What is the RACE digital marketing framework?
In this blog we are going to go through the RACE digital marketing framework in more depth and discuss how to use it. I am so glad that people come up with these fancy frameworks to make marketing our businesses easier to do. Let’s imagine our prospective...
How to launch a new product
As with anything, to launch a product you need a plan. A good framework to go by is one defined by the acronym - SOSTAC, which this blog aims to summarise below. S. Situational Awareness - where are you now? You can do a SWOT analysis on your new...
What is Content Marketing?
If you're not a 'marketer' the term 'content marketing' might not mean all that much to you. People throw this term around quite a lot so what is content marketing and why is it important? First let's differentiate between 'content' and 'copy' - both are essentially...