THE BLOG
We like to share tips and tools for business owners to make guided choices about their marketing. If there is anything you would like to see here, please get in touch and let us know!
Marketing A to Z
Scattered throughout my blog you will find lots of useful articles relating to marketing your...
How to use LinkedIn to build your brand
What is LinkedIn LinkedIn is a powerful online networking tool with about 562 million users. Using...
How to choose a photographer for your marketing project
Stock imagery certainly has a huge place in the world, it serves a purpose, but you can’t beat...
How to use Instagram for your business.
Instagram is a big deal. It’s huge. There is so much to do, where do you start!! Let’s keep this...
A Quick Guide to Facebook
What is Facebook? Think of Facebook as a perfect place to spread word of mouth. For businesses...
A quick guide to Google Analytics
Google Analytics used to scare the living day lights out of me, I won’t lie. For new business...
What is search engine marketing?
Search engines, they’re like a completely different planet. We can’t blame you for not really...
What is the RACE digital marketing framework?
In this blog we are going to go through the RACE digital marketing framework in more depth and...
How to launch a new product
As with anything, to launch a product you need a plan. A good framework to go by is one defined by...
What is Content Marketing?
Content Marketing is essentially providing your target audience with information that satisfies...
The Pro’s and Con’s of Direct Mail versus Email Marketing
In this blog we look at the pro's and con's of email marketing versus direct mail as part of your...
How to improve your website
How to improve your website and make it your own Creating a website can be a very daunting task...
10 Marketing Commandments
Marketing Commandment Number 1. Treat your customers with love and your competitors with...
What is a good marketing plan?
I was recently invited by The Greater Manchester Chamber of Commerce to take part in a panel of...
How to build a brand
At one stage or another, all businesses will find themselves lost. Thats ok, it's probably because...
Why communication is so important
It makes people feel reassured Everyone in the world is worried about job security, it’s looming...
What is User Experience?
There is a lot of hype around user experience or UX at the moment. It is a role that has become...
How to be a better boss
If you have googled 'how to be a better boss' and come across my article, then firstly I applaud...
How to stand out from the crowd
To help your business stand out from the rest of the world, you need to think about your branding....
Employee engagement = marketing
There are multiple ways a business can focus its marketing strategy. For example, a product or...
Marketing A-Z
Lockdown 2020 provided us with a unique opportunity to write a book! So we downloaded everything we know about marketing into 26 A-Z chapters. Packed full of insights, tips and tools for building a marketing plan for your business.
