So, you got your mate’s brother’s cousin to build your website. Or maybe you had a go yourself with the best of intentions – but now you’ve ended up with something that just doesn’t feel like you. The words feel flat. The design’s off. And the whole thing makes you sigh every time you look at it.
Here’s the thing: when your website doesn’t reflect who you are or what your business is about, it doesn’t just look off – it makes it harder to connect with the right people, to sell, and to grow.
So, how do you fix your website when it feels a bit “meh”?
Define the essence of you
Yes, it sounds a bit woo woo but stay with me.
If you want to fix your website and make it feel like ‘you’, you have to know what ‘you’ is. Before you go anywhere near Canva or WordPress again, take the time to define what your brand looks, sounds and feels like.
Start with these questions:
- What do I want people to feel when they land on my website?
- What do I care about? What do I stand for?
- What do I want to be known for?
- What makes me different?
Some practical tools to help you fix your website:
- List your values and the impression you want to create
- Choose colours and fonts that reflect your personality or vibe (try coolors.co)
- Get clear on the key messages you want to share
- Think about tone of voice – how do you actually speak to clients?
Once you’ve got this nailed, your website will be way more aligned – and you’ll feel more confident every time you share it.
Don’t start with the tech
One of the biggest mistakes people make is jumping straight into building the website – before they’ve sorted the foundations.
Your website isn’t just a collection of pretty pages. It’s a strategic tool. So to fix your website, ask:
- What’s the goal of this site?
- What action do I want people to take on each page?
- How do I want people to feel about me or my business after they’ve browsed?
Good websites start with a clear plan – not a template.
Make sure the words work
A lot of DIY websites fall flat because the copy doesn’t do the heavy lifting. You’re not sure what to say, so you say… everything. Or you say nothing much at all. Either way, it ends up sounding bland, boring or weirdly corporate.
To fix your website, you need copy that’s clear, concise and rooted in your voice. That might mean hiring a copywriter (hello 👋), or carving out some proper time to write content that reflects what you actually do, who you help, and how.
Pro tip: focus less on what you do and more on what your client gets.
Stop comparing yourself to everyone else
Sometimes your website feels “meh” not because it’s bad, but because you’ve looked at 45 other sites this week and now you’re second-guessing everything.
Remember, the point isn’t to look like everyone else. It’s to be recognisably you. You don’t need to follow every trend or look like a tech startup if you’re not one.
Instead of chasing what’s cool, chase what’s true.
Get honest about what’s not working
If your site feels off, get specific:
- Is the design outdated or clunky?
- Does the navigation make sense?
- Is the content out of date or hard to understand?
- Is it clear what you offer and who it’s for?
- Are you proud to share the link?
Doing a mini audit like this will help you pinpoint what needs fixing, rather than binning the whole thing out of frustration.
Call in the Professionals (if you need to)
Sometimes the best thing you can do to fix your website is stop trying to DIY it all and bring in some backup.
That might mean:
- Hiring a copywriter to sort your words
- Bringing in a designer to rework the layout
- Working with a brand strategist to clarify your message
Fixing your website doesn’t always mean starting from scratch – but it does mean taking it seriously.
Final Thoughts
If your website makes you cringe a little every time you link to it – that’s a sign. It’s not just about design, or copy, or tech. It’s about alignment.
When your website feels like you, people are more likely to connect, trust, and buy. And more importantly? You’ll actually feel proud to share it.
Need a hand getting unstuck? I’m here for that. Whether you need words, design, or just a bit of strategic clarity, let’s fix your website together.
