Marketing Strategy Services
Building your marketing strategy
Before you start to tackle your marketing, we strongly recommend building your marketing strategy. We offer a comprehensive marketing strategy workshop that helps businesses get clarity and focus over their marketing.
What’s in the Marketing Strategy Workshop?
Marketing audit
We’ll get to grips with your business before delving into your strengths, weaknesses, opportunities and threats & evaluate your competitors.
Objective setting
Working out what you would like to achieve and the realistic expectations of what you can achieve with resources you have.
Brand building
What are your core messages around your business that you’d like your audience to know. Your vision, mission & values.
Target audience profiling
Who are you trying to reach? What can we find out about them that will help to guide your marketing activity.
Action Plan
Create a plan for all the things you would like to achieve. Brainstorm content ideas, blog topics, and content pillars.
Brand identity
Choosing your colour palette, your fonts, defining your tone of voice and other elements that make up your brand identity.
What people said
I decided to treat myself to a branding workshop and WOW was I glad I did! She is a genius at pulling out all your key messages and helping you find clarity in the fog.
Sarah Cooper, Thrive Mindset
I had a brand workshop with Gillian and I can honestly say it has been one of the best investments.
Sarah Cardwell, Body Shop at Home
Gillian coordinated and facilitated a brand workshop for me which gave us the direction we needed to move our project forward.
Philippa King-Smith, SpiritSmith
Would you like to have greater clarity over your business and come away with a marketing strategy, plan and renewed focus?
Read more about marketing strategy
If you’d like to understand more about what a marketing strategy is and how you might be able to go about building one yourself, check out some of our marketing strategy related blogs.
What you need to know about marketing – The A-to-Z guide
How to use LinkedIn to build your brand
How to choose a photographer for your marketing project
How to use Instagram for your business.
A quick guide to Google Analytics
What is search engine marketing?
What is the RACE digital marketing framework?
How to launch a new product
What is Content Marketing?
