Marketing support for start ups
Get the knowledge & support
Build your own strategy
Nail your marketing
Your marketing lifeline…
Hi, I’m Gillian, a CIM qualified marketing consultant based in Manchester. I work with companies and brands of every size to establish, expand, and improve their online footprint.
Having worked in marketing for so long, and building my own business, I know all too well the struggles that business owners face when it comes to marketing. They’re spinning so many plates but often can’t afford to pay for help, or recruit someone. I want to help those people. I want to help you make a difference with your own business, your success is my success and I love nothing more than to see others thrive. So that’s my mission, to share my knowledge and experience to help you achieve your vision.
Marketing – where do you even start?
Starting a business is overwhelming, unless you work in marketing, learning how to market your business is tough and there are lots of people telling you conflicting things. That’s why I created a series of marketing packages for start ups that will help you to fully understand everything that’s involved in marketing your business and get access to everything you need to get started.
Start with a Marketing Strategy Workshop
The first thing you need before you go on to do any marketing is a strategy. My marketing strategy workshop contains a tried and tested method of getting your strategy out of your head and down on paper. Over the years I have added a series of training sessions on LinkedIn, Canva, Chat GPT and SEO to enhance your knowledge about marketing and give you the foundations you need. Depending on the level of knowledge you want or have, I can tailor a strategy workshop to suit you. This is what’s included.
Marketing Audit
A SWOT for your business, your competitors and some goals setting.
Customer Profiling
We’ll look at your target audience and build a profile of them.
Your Messaging
We identify your core messages, USPs, Vision, Mission and Values.
Empower your marketing
Once you have the clarity over the what you’re going to do, we cover the ‘how you’re going to do it’ exploring the tactics and tools that you need to make things happen. I provide training on LinkedIn, content planning, social media, Canva, AI tools, SEO and lots lots more. It is very “hands-on” and can be done in three sessions online, or over half a day face-to-face, depending where you live. What I cover:
Brand Identity
Learn how to use Canva to create your brand and content.
Content Planning
Optimise your LinkedIn, learn to use it as a tool to reach your customers.
Your Website
Learn what Search Engine Optimisation is and how you can make a start.
What do you get for your money?
With people coming at you from all angles to sell you their services, you need to make sure that you are actually getting something for your money. So here’s what you will walk away with after your sessions with me.
Your marketing plan!
Once we are finished you will receive a comprehensive strategy document for you to keep and refer back to time and time again. Your report is a reminder of what you’re here to do and helps to keep you focused. It will include:
Your core messaging
Your Mission, Vision and Values
Your marketing plan
Usable content for web and social
Your branding sorted and content planned!
As this is a hands on meeting, we will use your business as a live training aid and work together to create:
Branded social media banner
Branded social media templates
A 6 month content plan
Your first 8 posts done for you
Book this for £960
If this sounds like a great first step, and believe me it is, then hit the button below to book a slot in the diary.
If budget is a bit tight, fear not…
Now I realise that budgets vary and that you might not have a spare grand in your back pocket to sort out your strategy with. That’s absolutely fine, come back to me when you have. No, just kidding, I have developed a lower cost option to build your own strategy, take a look.
Do your own strategy
Cover everything that is included in the Master Marketing Strategy Workshop, but do the output yourself. With a mixture of delivered content and PDF activities to complete on your own time, you’ll learn how to SWOT your own business, analyse your competitors, profile your customers, write compelling messaging, build a content plan, use social media, Canva, AI tools, and how to SEO your website.
What clients say
The 121 masterclass was well paced, engaging and steady enough to be able to get the tasks done. I learnt a lot from it, thank you.
Steven Watson, Time Masters
Gillian’s presentation in the masterclass and techniques has made marketing my business inherently compelling.
Simon Belt, Simply Better IT
Gillian has been amazing, her knowledge is truly remarkable and I am so grateful.
Shaun Sidebottom, 5 Ways Cleaning
Need a website or a logo?
Once you have figured out your strategy, you’ll need a platform to launch it from. A website! Start up websites can be as simple as a single page to a full scale, multi-page website, so based on your needs we can help you put the thing together! As a starter-for-ten we offer a simple single page website for just £495. If you need a logo, we can sort that out for you too.
The Evergreen Socials Package
Get your messages out on social media with our Evergreen social media package. We’ll create 8, 12 or 24 posts for you to have and use at your own free will so you’ll be all set for social.
Graphic Design
Evergreen graphics that you can reuse time and time again, delivered in Canva.
Caption Writing
Evergreen content that you can reuse time and time again, delivered in word.