What is User Experience?
Published on 28 Nov, 2020
What is User Experience?

There is a lot of hype around user experience or UX at the moment. It is a role that has become more prominent within organisations these days because they know that it is the key to providing customers with an experience that makes the difference between them buying and not buying.

User Experience is usually considered within product design and is concerned with how a person feels when they are using a company’s product or interacting with a company, on something like a website or an app.

Does it make the user happy, frustrated, worried, excited?

Part of the User Experience is the User Interface. The User Interface or UI is the point of interaction between a user and a digital device or product, such as a touch screen or a web page. UI designers consider the way the interface looks and functions rather than how it makes a user feel.

Ideally, they work together to create the ultimate user experience that helps to build brand trust and consequently, brand loyalty.

So how can you improve your user experience?

Experience is a personal thing; it is different for everyone. There may be different touch points that some users have that others don’t. The important thing is consistency and there are a number of ways you can ensure this;

Make user experience part of your vision

Have a clear vision when it comes to your customers’ experience and define the behaviours that are expected in order to achieve it.

User Centric Design

Knowing what your users value. What will make their engagement with your product or website connect with them. Being customer centric on design and testing your ideas out on a cross section of users, will help you iron out anything that will negatively impact their experience from the outset.

Think about the User Interface

When it comes to your digital touchpoints, whether that is a product or a website think about the User Interface, how easy is it to navigate and read? Is it intuitive? Does it appeal to people with disabilities? Do the functions work? Is it too fussy or not fussy enough? Do the processes flow correctly? These are the things that will impact the user experience.

User Feedback

Ask how users found the experience. Was there anything that disappointed them? What might make it better? Asking for insights like this will enable you to make small changes to the way you do things that can impact on someone else in the future.

Why do you need to consider UX and UI?

As technology advances and people adopt more technology, we want things to work seamlessly, intuitively, quickly and lots of other words ending in ‘ly’.

Generations of future consumers are growing up with tech being completely normal to them. They have boundless creativity and aspirations. In order to stay competitive, you have to aim to exceed their expectations when it comes to user experience.

10 Marketing Commandments

Marketing Commandment Number 1. Treat your customers with love and your competitors with respect.  Why? What’s in it for you? It helps to create brand loyalty, making them much more likely to be repeat  buyers.They’ll be more likely to share positive reviews...

What is a good marketing plan?

I was recently invited by The Greater Manchester Chamber of Commerce to take part in a panel of guest speakers on The Logros Show, hosted by Lee Dinsdale. Alongside Ian Nicklin of In Business Ninjas, Sue Ollerhead of the Oxford Professional Education Group, we...

How to build a brand

At one stage or another, all businesses will find themselves lost. Thats ok, it's probably because you've hit a good spell and you've been so busy working in your business that you havent had time to work on it! But hitting a difficult spell, like we all do from time...

Why communication is so important

It makes people feel reassured Everyone in the world is worried about job security, it’s looming over all our heads. Leaders are losing sleep over making redundancies and keeping their businesses afloat and employees just want their lives to carry on as they did...

What is User Experience?

There is a lot of hype around user experience or UX at the moment. It is a role that has become more prominent within organisations these days because they know that it is the key to providing customers with an experience that makes the difference between them buying...

How to be a better boss

If you have googled 'how to be a better boss' and come across my article, then firstly I applaud you for taking the initiative and asking the question, because guess what, it means you actually care and you're heading in the right direction. These little snippets are...

How to stand out from the crowd

To help your business stand out from the rest of the world, you need to think about your branding. Words synonymous with this word are: MarkingStampingLabellingNamingClassifyingDescribingCategorising Branding is your ‘markings’ – your logo, your digital assets, the...

Employee engagement = marketing

There are multiple ways a business can focus its marketing strategy. For example, a product or service focused business will give all it has to developing the best products or services that it possibly can. The difficulty here is that there may be no demand for them....

Advertising your business

It can be off putting thinking about advertising options when you maybe don’t have the budget to invest very much into it, but done right, advertising is the quickest way to get in front of your prospects. There are so many options when it comes to advertising, it...

What is coaching?

Coaching is a style of leadership that is characterised by working together and in partnership rather than dictating. It is thought to induce a higher level of creativity and improves motivation amongst employees. If coaching is a management style that you are...

You may also like