I have been contracted to support Coriel with their ongoing marketing efforts. The main objectives are to increase brand awareness and drive leads for the business.
I assisted in the reproduction of the company website, transferring it to a Divi platform which made it possible to manage in house. This, more versatile solution also facilitates integrated campaigns through Hub Spot.
Social Media Management
Using LinkedIn as the social media platform of choice I researched and developed a social media strategy which utilised all of the businesses content assets and provides a wide range of messages incorporating;
- Product promotions
- Testimonials and project experience
- Highlighting key user benefits
- Pieces written about the team
The objective is to increase the number of page followers.
I have been systematically building and creating a library of marketing assets. This has included multi-page, industry specific brochures, a master powerpoint presentation, re-writing testimonials/case studies and curating content through interviewing key members of staff and carrying out research.
Content that has gone on the website in the form of blog material has also been optimised for search engines and I have applied basic level SEO to existing web page content.
“Gillian has been a great help to us in getting our marketing off the ground. We are looking forward to seeing what opportunities this may bring for us in the future, but we are off to a great start and are very happy with her progress.”
Other Recent Work