Marketing retainer for Coriel
Project Overview
Coriel took out a marketing retainer with me for almost two years. I supported them as their outsourced marketing manager and provided a whole host of marketing support for their business. We focused primarily on brand awareness and driving leads for the business through online channels and I redeveloped their website for them.
Website Management
I assisted in the reproduction of the company website, transferring it to a Divi platform which made it possible to manage in house. This, more versatile solution also facilitates integrated campaigns through Hub Spot.
Social Media Management
Using LinkedIn as the social media platform of choice I researched and developed a social media strategy which utilised all of the businesses content assets and provides a wide range of messages incorporating;
- Product promotions
- Testimonials and project experience
- Highlighting key user benefits
- Pieces written about the team
The objective is to increase the number of page followers.
Marketing Material
As part of the marketing retainer, I supported the creation of marketing assets. This has included multi-page, industry specific brochures, a master powerpoint presentation, re-writing testimonials/case studies and curating content through interviewing key members of staff and carrying out research.
The marketing retainer also included optimising the website content for the search engines, applying a basic level of SEO to the web page content.
“Gillian has been a great help to us in getting our marketing off the ground. We are looking forward to seeing what opportunities this may bring for us in the future, but we are off to a great start and are very happy with her progress.”
Philip Leslie
Other Recent Work
