Rebranding Rugged Data
Project Overview
I was approached by software specialists Nuffield Technologies to support them with a rebranding project for their field services software, Rugged Data.
Brand Workshop
Following an intensive 4 hour workshop with the businesses commercial team, we picked apart the businesses offering, it’s value proposition, it’s tone of voice and look and feel and set to work on designs for their brand.
Logo Design
With a playful edge to the brand, it didn’t take itself too seriously. This allowed us to have some fun with the colour palette. Purples, pinks and illuminating colours were chosen to convey a classic quality and edginess that pertained to the businesses forward thinking and innovative nature.
Website Design
Software Application Website
The rebranding project included a website revamp. Using WordPress and the Divi Theme Builder, we built a custom designed website that improved on the messaging of the old site and brought a vibrant new look and feel to the product. We commissioned some illustration and iconography to add value to the overall look and feel of the website.
Social media management
Flowing the rebranding project through all marketing channels included the development of a LinkedIn banner, profile overhaul and social media graphics for the ongoing content marketing plan.
Design for marketing collateral
Stationery
No rebranding project would be complete without a package of business stationery, so we developed a letter head, business card, email signature design that complemented the website.
Continued design
We are currently working on a range of assets from single page designs, to lead magnets and powerpoint material and will update this page as the rebranding project progresses.
Sarah Edge, Rugged Data
