As with anything, to launch a product you need a plan. A good framework to go by is one defined by...
How to launch a new product
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Campaign Management Articles
What is Content Marketing?
Content Marketing is essentially providing your target audience with information that satisfies...
The Pro’s and Con’s of Direct Mail versus Email Marketing
In this blog we look at the pro's and con's of email marketing versus direct mail as part of your...
What is a good marketing plan?
I was recently invited by The Greater Manchester Chamber of Commerce to take part in a panel of...
What is User Experience?
There is a lot of hype around user experience or UX at the moment. It is a role that has become...
How to stand out from the crowd
To help your business stand out from the rest of the world, you need to think about your branding....
Advertising your business
It can be off putting thinking about advertising options when you maybe don’t have the budget to...
The benefits of outsourcing?
Many businesses face wide ranging challenges but don’t always have the internal resources to deal...
The Customer Experience
You and your business put a huge amount of effort, time (and money) into winning new business....
How ‘NOT’ to do an expo
Looking back over the many events and exhibitions I have organised over the years I can honestly...
What to look for in an exhibition contractor
Having worked alongside multiple stand contractors over the years, I know a good one when I see...
How to use LinkedIn
LinkedIn is a powerful online networking tool with about 562 million users. Using it to promote...