Branding

Case Study
The TRUE CBD

Project Overview

I worked with Jamie to help him develop a marketing a social media strategy by first taking him through my brand workshop and beyond to strategy development and branding design.

Brand Workshop

The True CBD is an independent retailer of CBD oils and related products. With a website and logo already in existence, the brief was to support owner, Jamie Swindells, in building a marketing plan for his business and give him guidance and design support for his social media activity.

After a half day brand workshop, we ironed out the core messages behind his business offering. We delved into each of the potential target audiences that would be a viable client for Jamie’s products and identified the core proposition for each one. This was then turned into targeted marketing messages that were littered in his social media content.

We were able to establish the steps he would be required to make to improve his existing marketing collateral and identified opportunities for progressing his marketing approach through other channels.

Social media

Jamie commissioned me to design 20 social media posts for his Instagram feed. This included designing the posts, copywriting the captions and designing them into a cohesive grid.

I designed post templates which would allow Jamie to post educational content in the form of carousel posts, quotes and testimonials and informative promotional post content.